marketing

8 Effective Ways to Market Your Business Online

As we all know, marketing our business to potential customers is a necessary part of having a successful business.

The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no return on investment.

Advertising online may be a better option. You can track the effectiveness of each advertisement. Then, you can focus your marketing strategies on the techniques that are the most profitable. Plus, there are options for online advertising that don’t cost you any money at all!

Winning the SEO Game

If you want to get traffic to your website, it’s important to understand Search Engine Optimization (SEO). Up until about 2015, if you created a blog post with an interesting title and an eye-grabbing picture, you could bet that a lot of people would click on it when they saw it on Facebook.

Since then, however, things have changed dramatically. Facebook realized that they were basically giving free publicity to businesses. So, Facebook started making it much more difficult for businesses to grab people’s attention. If a business wanted to get a lot of exposure, they would have to pay for it.

The end result of all this is that it’s now super tough to get as much traffic from social media. You either need to have a massive following or be willing to shell out a fair amount of cash.

This is why SEO matters so much.

Building a Personal Brand and Becoming an Influencer

A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.

It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.

social media

Growing Your Business Using Social Media

Many business owners think that if they simply start posting on social media, they’ll be successful and attract new customers. But it doesn’t work this way. In order to build your business through social media, it’s essential to have a strategy for engaging with your audience.

It’s not enough to post across a variety of social media networks. Without a definitive plan for how you’re going to use social media, you probably won’t get the results that you want.

survival knife

Small Business Survival Guide Tips

Running a small business isn’t easy, even during the best of times. Any small business owner will tell you that running a small business is challenging. When circumstances get tough, running a business becomes an even greater challenge.
During these difficult times, many small businesses fold under the pressure. They simply weren’t able to keep going. But many businesses have survived these incredibly challenging circumstances. Some of them have even thrived.
The point is that your business can make it through hard times. You’ll need to get creative. You’ll have to take decisive action. And you’ll need to make tough decisions. But you can do it!