Helping you pivot through your small business journey.

Welcome! The purpose of this blog is to inspire and equip those that desire to follow their dream of having their own business and to overcome the myriad of obstacles that could potentially prevent a speedy startup launch. These articles will give you step by step instructions using practical but proven methods that will produce actual, measurable results. We’ll go through the Dream, Plan and Execute process and turn ‘Wantrepreneurs’ into ‘Entrepreneurs’. 

If you’re making this self employment pivot later in life, stay tuned. I’ll be dealing with that topic in detail as well, from my personal experiences, so you can pivot without the pain. 

Life’s a journey…enjoy the ride.  

Small Business Startup Tips and Tools

marketing

8 Effective Ways to Market Your Business Online

Execute

As we all know, marketing our business to potential customers is a necessary part of having a successful business.

The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no return on investment.

Advertising online may be a better option. You can track the effectiveness of each advertisement. Then, you can focus your marketing strategies on the techniques that are the most profitable. Plus, there are options for online advertising that don’t cost you any money at all!

Winning the SEO Game

Development

If you want to get traffic to your website, it’s important to understand Search Engine Optimization (SEO). Up until about 2015, if you created a blog post with an interesting title and an eye-grabbing picture, you could bet that a lot of people would click on it when they saw it on Facebook.

Since then, however, things have changed dramatically. Facebook realized that they were basically giving free publicity to businesses. So, Facebook started making it much more difficult for businesses to grab people’s attention. If a business wanted to get a lot of exposure, they would have to pay for it.

The end result of all this is that it’s now super tough to get as much traffic from social media. You either need to have a massive following or be willing to shell out a fair amount of cash.

This is why SEO matters so much.

Building a Personal Brand and Becoming an Influencer

Execute

A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.

It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.

social media

Growing Your Business Using Social Media

Execute

Many business owners think that if they simply start posting on social media, they’ll be successful and attract new customers. But it doesn’t work this way. In order to build your business through social media, it’s essential to have a strategy for engaging with your audience.

It’s not enough to post across a variety of social media networks. Without a definitive plan for how you’re going to use social media, you probably won’t get the results that you want.

How to Turn Your Passion Into Profit

Dream

We all have things that we absolutely love to do, But you don’t think you could ever make money from your passion.

Thanks to the internet, almost any passion can be turned into a profitable side hustle. You can make money doing the things that you love the most. Yep. You can turn your passion project into a profitable project.

Of course, all this raises the critical question: how do you start a side hustle? In this article, I’ll give you a road map for turning your passion into a profitable side hustle. It’ll guide you, step-by-step, to making money doing what you love.

survival knife

Small Business Survival Guide Tips

Execute

Running a small business isn’t easy, even during the best of times. Any small business owner will tell you that running a small business is challenging. When circumstances get tough, running a business becomes an even greater challenge.
During these difficult times, many small businesses fold under the pressure. They simply weren’t able to keep going. But many businesses have survived these incredibly challenging circumstances. Some of them have even thrived.
The point is that your business can make it through hard times. You’ll need to get creative. You’ll have to take decisive action. And you’ll need to make tough decisions. But you can do it!

open for business faster

Kick-start Your Small Business Launch With These Tips

Plan

Different people tell me different things about the startup process, but with these tips, you’ll be able to kick-start your small business launch and be profitable faster.

If you ask 10 people what the process should be for starting your own business you’ll probably get 10 different answers.

Even in the content that I put together for my startup coaching with the Dream/Plan/Execute process, it’s put together and formatted in a way that I think works the best.

Are there a lot of things that need to be done? Yes… but if I can do it, you can do it too.

rays of hope

Does Your Dream Seem Like a Nightmare?

Dream

Does the task of starting a business seem either vague, or daunting, or expensive, or something that just takes too much time or money?

Does any one…or ALL of these things stop you in your tracks so that you WANT to start a business, but you just can’t seem to get excited about it and actually DO something?

Finding Your Zone of Genius

Development

Have you reached your true potential? If not, what’s holding you back?
Do you know what your true potential is?
In this post, we’ll be diving in to the possibilities of aiming higher and achieving much, much more than we ever thought possible.
1. The Zone of Incompetence:
2. The Zone of Competence:
3. The Zone of Excellence:
4. The Zone of Genius:- In this zone, you capitalize on your natural abilities which are innate, rather than learned. This is the state in which you get into “flow,” find ceaseless inspiration, and seem to not only come up with work that is distinguished and unique, but also do so in a way that excels far and beyond what anyone else is doing.

what is your mission

Starting a Business From the Inside Out

Dream

Some people may be struggling with not only developing their mission, but not even knowing what the mission is supposed to be. But where does the ‘mission’ fit into the bigger picture here of our lives?

If you’re unsure at to what your mission in life would be, knowing what your strengths are, and weaknesses, will help you decide. Everyone is good at something, whether you’re born with a certain talent or skill, or if you have some other talent that gets developed over time and turns out to be something that you love to do, or maybe it’s some sort of hidden talent that you never even thought you had.

what type of entrepreneur are you

The Four Types of Entrepreneurs

Pivot

When some people put their toe in the entrepreneur waters to see if this is something that they’d be interested or motivated to do, they will eventually find that they’ll need to make a decision. A decision of which type of entrepreneur will they ultimately be for this current venture they’re thinking of starting.

There are 4 types of Entrepreneurs:
1. Mission Based
2. Passion Based
3. Opportunity Based
4. Undecided

Which one are you?

coaching session

What is small business startup coaching?

Uncategorized

The main difference between coaching and consulting is that coaching pulls out answers from the client while consulting tells the client what to do.

A consultant is usually an SME, a subject matter expert who can provide technical and professional advice to clients based on their situation. A coach, however, helps clients find their own clarity and answers, and helps them to understand how to move forward in achieving their goals and grow personally.

When you coach, you explore possibilities. When you consult, you provide possibilities.

niche business

3 Reasons Why It’s Important To Have a Niche In Your Business

Plan

What is a niche? A niche is a specialism that caters to a certain market or group of people

Having a niche is important because if you try to cater to everyone your overall marketing and message won’t speak to anyone. Your niche can also be linked to who your ideal client is. So, it’s important you have a targeted niche market and speak to a customer or client in a certain way which they can really relate to.

retirement-why start a business when you're supposed to stop?

Retirement: Why Start a Business When You’re Supposed to Stop?

Pivot

Some individuals dream of the day when they can do absolutely nothing. To them, retirement is a euphoric future of sleeping in, lounging in the sun, being on perpetual vacation and thinking as little as possible for the rest of their lives.
Retirement is the perfect time for things like travel and exploring old passions; but it can also be a great time to start a business.
Why start a business after you retire? Here are 5 popular reasons some people pivot to self employment during retirement.

Pivot

Pivoting to Self Employment Through COVID-19

Pivot

Is the Covid-19 pandemic messing up your career plans?
Many of us start at our first job out of college thinking it will set us up for the rest of our career. And stepping off that path seems like a huge risk. Selecting a major and degree program is a difficult decision as it is. When you’re on a straight and narrow career path, it’s easy to panic if you want to make a change. And since change is a constant, you’ll be much better off in the long run if you’re able to adapt and roll with the punches.

home based business

How to Start a Business from Home

Pivot

With most of the population being stuck at home, it’s given people some time to think about things that they haven’t had the time for in the past with their old routine.
Have you dreamed of — or even dabbled in — starting a home-based business? Maybe you love the idea of working from home but haven’t yet taken action to officially set up your company.
With all the options out there lately, analysis paralysis can sink in and stop you in your tracks.

Time is running out

When Is The Right Time To Start A Business?

Dream

The clock is ticking.

If you’re reading this, you’ve probably thought about starting your own business. You’ve probably thought about it a lot. It’s also fair to assume that you’ve delayed – for months, if not years – because it just doesn’t feel like it’s the right time.
But here’s the thing: there is never a right time to start a business. There will never be an ideal moment.

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